Lady Gaga didn’t get the response she wanted from Born This Way. She expected the song and album to make her the martyr to all those disenfranchised.
However, the album was received so poorly, that her management (Gaga, herself, was against this) forced her to release the album for 99 cents–it is one of the most pathetic moves ever seen in the music industry and one that Billboard scam editor Bill Werde oversaw. He even wrote an editorial defending it. I don’t have the link to that editorial, but hopefully one of my readers will send it to me.
So what was a fading star supposed to do? In order to make herself look like she was still a big star, her management at the time suggested that she should be promoted as the Queen of Social Media. Even though she didn’t really have the stats for this, there was another solution–purchase Twitter followers (Billboard).
I can tell you the name of the company that purchased millions of Twitter followers for her, but that’s not important. For months, Lady Gaga bragged on how she was the most followed star on Twitter. Much of the media, who is paid by Gaga and her cronies, went along with it. But it’s a scam. Nearly 80 percent of Gaga’s Twitter followers are fake. But she’s not the only one.
Katy Perry currently has the most Twitter followers. Approximately 70 percent of her following is fake. Unlike Gaga, I don’t have information that proves Perry purchased Twitter followers. The difference between Perry and Gaga is that Perry is selling very well and doesn’t need fake statistics to build herself up. Perry’s most recent single “Dark Horse” thrived while Gaga’s latest single “G.U.Y,” despite all the mega-promotion, was a huge flop.
Even though the Twitter scam has been exposed, it’s a wonder why an artist’s brand is based on the number of Twitter followers they have. Things have changed from thirty years ago, where an artist or performer’s brand was based on how many people bought their records or concert tickets.